April 26 /PRNewswire-FirstCall/ — Imagenetix, Inc. (OTC Bulletin Board:IAGX.ob – News) announced today that Celadrin®, the company’s flagship dietary supplement brand for joint health, will be sold at the nation’s leading retailer. Celadrin® continues to build its national distribution base in the mass market as well as its brand recognition. Now, both new and loyal consumers across the United States can purchase Celadrin® at the nation’s #1 warehouse club, the nation’s #1 drug store, and now, with this new distribution, in the nation’s #1 retailer. The availability of Celadrin® through these leading retailers marks an important milestone for the brand. This milestone allows Celadrin® to continue to grow its retail business in the multi-billion dollar joint health supplement category.
Celadrin® Advanced Joint Health dietary supplement will leverage this national distribution base with consumer support in the form of national TV advertising and promotion. Celadrin®’s new TV campaign, “Stand, Bend, Walk, Climb” will inform and educate consumers of Celadrin®’s product benefits in a compelling fashion. Now, it will be easier for shoppers to improve their flexibility and mobility by having easier access to the product on retail shelves. The Celadrin® TV campaign will be expanded concurrent with its expanded retail shelf space at the beginning of May. Celadrin® 30 second spots will run on networks like Arts & Entertainment, American Movie Channel, CNN, Food, Fox News, Hallmark, Home & Garden, Lifetime, Lifetime Movie, TBS, TNT, and USA.
“Our new business relationship with the nation’s #1 retailer firmly positions us to successfully expand our innovative Celadrin® product line. Celadrin® connects and resonates exceptionally well with our customers by delivering a terrific value along with profound and reliable joint health results,” said William P. Spencer, President of Imagenetix.
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