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Industry/Market Overview
Several factors contribute to the ongoing growth
in the natural-based nutritional and topical topical cream, and lotion
industry:
- Favorable demographic trends towards the aging
who are more likely to consume health-targeted natural-based supplements
and use creams and lotions. According to the United States Census
Bureau, through 2010, the 35-and-older age group of consumers, which
represents a substantial majority of regular users of vitamin and
nutritional supplements, is expected to grow rapidly.
- Product introductions in response to new scientific
research findings supporting the positive health effects of certain
nutrients and topical creams.
- The nationwide trend toward adjunctive medicine
in response to rising health care costs.
- The heightened understanding and awareness of
healthier lifestyles and the connection between diet, skin care,
and health.
- Demand for effective pharmaceuticals which are
safe and have no known or reported side effects.
- Inflammatory conditions and related health issues
affect tens of millions of people.
Although the industry has grown dramatically in
recent years, there is still a large untapped domestic and international
market, particularly for scientifically studied, innovative, and unique
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