Industry/Market Overview

Several factors contribute to the ongoing growth in the natural-based nutritional and topical topical cream, and lotion industry:

  • Favorable demographic trends towards the aging who are more likely to consume health-targeted natural-based supplements and use creams and lotions. According to the United States Census Bureau, through 2010, the 35-and-older age group of consumers, which represents a substantial majority of regular users of vitamin and nutritional supplements, is expected to grow rapidly.

  • Product introductions in response to new scientific research findings supporting the positive health effects of certain nutrients and topical creams.

  • The nationwide trend toward adjunctive medicine in response to rising health care costs.

  • The heightened understanding and awareness of healthier lifestyles and the connection between diet, skin care, and health.

  • Demand for effective pharmaceuticals which are safe and have no known or reported side effects.


  • Inflammatory conditions and related health issues affect tens of millions of people.

Although the industry has grown dramatically in recent years, there is still a large untapped domestic and international market, particularly for scientifically studied, innovative, and unique products.